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Five Reasons to Add Matcha to your Life

Routines are so important for getting into flow and setting your mood right for the day. Ours starts with the ritual of making a hot cup of coffee or tea in the mornings. 

There's something that's grounding and relaxing about the process. Perhaps a sense of consistency and control in an otherwise unpredictable world.

Is Matcha Green Tea new to you? 

It was for us until we fell in love with it on a trip to San Francisco four years ago when we discovered it at the Japanese tea garden.   

We used to be coffee-only drinkers, but after learning about the amazing functional qualities of matcha, we couldn't help but start alternating it into our morning routine.

Matcha Quality

One thing we've learned is the importance of using ceremonial-grade green tea matcha powder. It’s the same one we use in our Matcha Latte Bites because it’s high quality with bold color and mild yet earthy flavor.

Another tip: you can make Matcha Latte by adding a frothy nut milk! We make nut milk at home using our Vanilla Cookie Nut Butter (cashew + macadamia + coconut).


Our Five Favorite Things About Matcha

  1. Matcha is a fine powder made from green tea leaves. 
    Importantly, its grown in the shade to increase catechin (antioxidant) content and chlorophyll (green color).
  2. People have been drinking Matcha Green Tea for 4000 years
    It was popularized by the fathers of Chinese medicine and Buddhist monks in Japan. The US craze didn't start until around 2015 when Gwyneth Paltrow posted a photo at Chalait matcha bar (New York) on Instagram.
  3. Matcha contains 2x more caffeine, 5x more L-theanine, and 140x more EGCG (a powerful antioxidant) compared to other green teas
    This is attributed to the shade-grown process and drinking the powder of whole tea leaves.
  4. Matcha is a calming stimulant
    It contains about half the caffeine as a cup of coffee, but also is rich in L-theanine, an amino acid. L-theanine increases alpha wave activity in the brain, known to promote a calm euphoric effect.
  5. Matcha may reduce anxiety
    Recent experiments have shown it achieves this by activating dopamine D1 and serotonin 5-HT1A receptors, which reduce the feeling of stress.

Pretty cool, huh? All in all, matcha is one of our top functional superfoods and something we use on a daily basis. 

P.S.: The average American worker is productive for 3 out of 8 hours of the work day. Perhaps everyone could use a little more Matcha Latte in their life. 🍵

-Dave and Nadine,

Co-Founders

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